# ScopeDOPE™ — Marketing Content Guide
### For the Content Writer

**Prepared by:** Cold Bore Ballistics™ LLC
**Covers:** Website, App Store Listings (Google Play + Apple App Store), Social Media
**Status:** Active reference — read completely before writing anything
**Version and date:** see Revision Control Block at the end of this document

---

## A Note Before You Start

This guide assumes you are a skilled content writer who is not deeply familiar with precision rifle shooting. That is fine — and expected. This guide will give you everything you need to write credible, accurate copy for this audience.

One important warning up front: **the target audience will immediately detect inauthenticity.** Precision rifle competitors are technically literate, gear-obsessed, and allergic to marketing language. They read spec sheets for fun. If the copy sounds like it was written by someone who has never touched a rifle, they will notice and they will not buy. This guide exists to prevent that.

Read it fully. Refer back to it every time you write.

---

## Part 1: Understanding the World

### 1.1 Who These People Are

The primary audience for ScopeDOPE is **competitive precision rifle shooters** — specifically participants in two organized shooting sports:

- **NRL22** (National Rifle League .22) — competitors shoot small-caliber (.22) rifles at steel targets from 25 to 200 yards, in various positions (standing, kneeling, prone), on timed stages. Matches are held at local ranges across the US. There are roughly 15,000–25,000 active US competitors.

- **PRS** (Precision Rifle Series) — a higher-level competition using larger caliber rifles at distances from 100 to 1,000+ yards. Smaller community, more elite, very serious about equipment and data.

**What kind of person competes in these sports?**
- Often veterans or people with a military/law enforcement background, but not exclusively
- Engineers, tradespeople, and technically-minded professionals are heavily represented
- They spend serious money on their equipment — a competition rifle setup often costs $3,000–$5,000+
- They are deeply skeptical of marketing claims and respond to specifics, numbers, and honesty
- They trust gear that other competitors use and recommend
- They have no patience for fluff

**Secondary audience:** General long-range precision rifle shooters who compete recreationally or hunt at long distances. Larger in number, slightly less intense, same basic values.

---

### 1.2 The Problem ScopeDOPE Solves

To understand what ScopeDOPE does, you need to understand the problem it solves. Here it is in plain terms:

**When a bullet travels through the air, many factors affect where it lands.** Distance is obvious. But also: temperature, air pressure, humidity, altitude, wind speed, the bullet's weight and shape, how fast it was moving when it left the barrel, and more.

**Other ballistic apps use math to predict where the bullet will go.** They take published specifications for the bullet (called a Ballistic Coefficient, or BC) and run physics equations to generate a correction table — how much to adjust the rifle's scope at each distance to hit the target.

**The problem is that the math is theoretical.** It uses average values for the bullet, average atmospheric conditions, and a perfect rifle. Your rifle is not perfect. Your bullet lot is not average. Your barrel has its own quirks. Your scope mount might be slightly off. None of that is captured by the math.

**ScopeDOPE starts with reality instead.** The shooter takes their rifle to the range, shoots at known distances, and records where the bullet actually landed versus where the scope was aimed. These real-world observations — called **DOPE** (Data On Previous Engagements) — are the foundation of ScopeDOPE's corrections. The app uses physics to fill in the gaps between confirmed distances, but real observed impacts always anchor the solution.

**The result:** A firing solution that reflects *your actual rifle* shooting *your actual ammo lot* under *your actual conditions* — not a theoretical average.

**No competing product does this.** Every other ballistic calculator, including the market-leading Kestrel 5700 Elite (a $769 dedicated hardware device), starts with theoretical math and optionally applies corrections afterward. ScopeDOPE — a Ballistic Computer™ — inverts this relationship.

---

### 1.3 Key Terminology You Will Encounter

| Term | Plain English Definition | Usage notes |
|---|---|---|
| **DOPE** | Data On Previous Engagements — the shooter's record of where their bullet actually landed at known distances | Always capitalize. Never use as slang for anything else in this context. |
| **Firing solution** | The table of scope adjustments a shooter needs at each distance to hit the target | Use this term. Do not say "aiming solution" or "targeting data." |
| **Ballistic Computer** | What ScopeDOPE is. A system that manages data, learns from real-world observations, and produces solutions that improve over time. Always capitalized when referring to ScopeDOPE. | **This is a brand rule — see §3.3** |
| **Ballistic calculator** | What every competing product is — including the Kestrel 5700 Elite. Always lowercase when referring to competitors. | Never call ScopeDOPE a ballistic calculator. Never call a competitor a Ballistic Computer. |
| **BC / Ballistic Coefficient** | A number that describes how aerodynamically efficient a bullet is | Use "published ballistic specification" if writing for a general audience |
| **Muzzle velocity** | How fast the bullet is traveling the moment it leaves the barrel, measured in feet per second (fps) | |
| **MRAD / MOA** | Units of angular measurement used to adjust rifle scopes | Do not attempt to explain the math. Just know they are scope adjustment units. |
| **Cold bore** | The first shot from a rifle that hasn't been fired recently — the barrel is literally cold | This is the company name reference. A cold bore shot is the most important shot — you only get one first shot. |
| **Ammo lot / batch** | Ammunition is manufactured in production runs. Each run (lot) has slightly different performance characteristics | ScopeDOPE is tuned to a specific lot — this is a key differentiator |
| **Stage** | In competition, a stage is one timed shooting problem — a set of targets at specific distances, shot from specific positions | |
| **DOPE card** | A physical reference card showing corrections at each distance | ScopeDOPE can print these as stickers — a unique feature |
| **Kestrel** | Brand name of the market-leading dedicated ballistic calculator hardware. The 5700 Elite (with Applied Ballistics + LiNK) is $769 MSRP; the base 5700 is $469. The primary competitor. | Always capitalize the brand name. Always refer to it as a ballistic calculator — never a Ballistic Computer. |
| **PRS / NRL22** | The two primary precision rifle competition organizations | Always use the full abbreviation. |
| **WeatherFlow Tactical** | A handheld BLE weather sensor purpose-built for precision shooting. Measures wind speed, wind direction (built-in compass), temperature, barometric pressure, and humidity. Connects directly to ScopeDOPE via Bluetooth — no WiFi, no hotspot required. The recommended weather sensor for ScopeDOPE. | ~$99.95. Officially called the WeatherFlow WEATHERmeter for Precision Shooting. Hold in hand or mount at the shooting position. |
| **BTMETER BT-100APP** | A Bluetooth anemometer that provides wind speed and temperature. Connects directly via BLE. | Alternative to the WeatherFlow Tactical for users who need only wind speed and temperature. |
| **Niimbot** | A Bluetooth thermal label printer made by a consumer electronics brand. Available on Amazon for approximately $70 (B1) to $80 (B21 Pro). Roughly the size of a deck of cards. ScopeDOPE pairs with the Niimbot B1 and B21 Pro models. | The printer is not the story — the fact that no other ballistic app prints anything at all is the story. |
| **BLE** | Bluetooth Low Energy — the wireless protocol used to connect the app to sensors and printers | You can say "Bluetooth" for general audiences |

---

### 1.4 The Ammo Lot Differentiator

This deserves its own section because it is one of the strongest differentiators and is easy to misunderstand.

Ammunition is manufactured in production runs called **lots**. Even the same product — say, "SK Standard Plus .22LR" — varies measurably from lot to lot.

**ScopeDOPE records the lot number as part of every session.** This means the app's firing solution is not just tuned to your rifle — it is tuned to your rifle shooting your specific lot of ammunition. When you switch to a new lot, the app tracks that separately.

No competing ballistic calculator has any concept of lot-level data. They use a single BC value for a bullet type and apply it universally.

**Copy application:** "Tuned to your rifle and your ammo lot" is an accurate and powerful claim. Use it.

---

## Part 2: Target Demographic Analysis

### A Note on This Section

The precision rifle community does not behave like most consumer markets. Spending patterns, motivations, and upgrade cycles that seem extreme by general consumer standards are entirely normal here.

---

### 2.1 Understanding the Spending Mindset

The single most important thing to understand about this audience is that **they are optimizers, not consumers.**

A consumer buys a product to satisfy a need. An optimizer buys a product to close a performance gap — and they are willing to spend disproportionately to close small gaps.

**Precision rifle shooters operate exactly this way.** Once a shooter is competing seriously, every equipment decision is evaluated against one question: does this make me more accurate, more consistently, under match conditions? If the answer is yes, price is a secondary consideration.

**For content writing purposes:** Never position price as a barrier or imply that a product is expensive relative to what this audience spends. Price is a signal of quality and seriousness. A product priced too low raises suspicion.

---

### 2.2 Primary Demographic: NRL22 Competitors

**Scale:** 15,000–25,000 registered competitors across hundreds of affiliated clubs. Growing annually.

**Geographic distribution:** All 50 states, highest concentration in Texas, the Southeast, Mountain West, Midwest, and Pacific Northwest.

**NRL22 Divisions**

| Division | Who qualifies | Notes |
|---|---|---|
| **Open** | Any competitor | Any safe .22LR rimfire rifle and optic; no price limit |
| **Base** | Any competitor | Combined rifle+optic MSRP at or under the season price cap (~$1,650) |
| **Young Guns** | Age 17 and under | Youth division |
| **Ladies** | Female competitors | Competes against other Ladies division competitors |
| **Old Guns (OG)** | Age 60 and over | May request modified course of fire accommodations |
| **Air Rifle** | Air rifle competitors | Caliber .35 or lower; pellets/slugs ≤ 85 gr |
| **Adaptive** | Competitors with special needs | Match Director must approve accommodations in advance |

**Key point for content writing:** Base division is a **budget and equipment class**, not an age or skill class.

**Barrel change as a key adoption trigger:** When a shooter installs a new barrel, their DOPE resets to zero. This is one of the highest-intent moments for ScopeDOPE adoption — the shooter knows they need to rebuild their firing solution from scratch. Wisconsin barrel maker bundle partnerships (Krieger, Bartlein, Brux, Criterion) are designed to reach this demographic at exactly this moment. Content that speaks to the "new barrel, fresh DOPE" workflow — e.g., *"New barrel? Your DOPE starts here."* — directly targets this trigger.

**Age:** Broadly adult. Largest concentration 30–50. Significant 50–60+ participation. Youth growing.

**Income:** Participation requires a minimum equipment investment that effectively screens for a certain income level. The practical addressable market skews toward middle to upper-middle income households.

**Psychographic profile:**

*Data-driven:* They keep records. They test ammo lots. They track environmental conditions. ScopeDOPE's DOPE-based approach aligns directly with how they already think about the sport.

*Skeptical of marketing:* This demographic has been sold low-quality gear with high-quality marketing before. Credibility is established through specifics, demonstrations, and peer recommendation — not claims.

*Achievement-oriented:* They compete to improve, not just to participate. Content that speaks to measurable outcomes over vague benefits will resonate.

---

### 2.3 Primary Demographic: PRS Competitors

**Scale:** 5,000–10,000 active competitors at the serious competition level. Aspirational engagement considerably larger.

**Spending profile:** Total invested in a competitive PRS setup: $8,000–$15,000 is common. For this buyer, ScopeDOPE at $44.99 is not a purchasing decision — it is a rounding error.

**Relationship to NRL22:** NRL22 and PRS are deeply connected communities. NRL22 is explicitly positioned as a feeder sport. Many PRS competitors also shoot NRL22.

---

### 2.4 Secondary Demographic: General Long-Range Shooters

Larger total addressable market, lower conversion probability for an app this specific. Messaging optimized for serious competitors will still resonate with this group.

---

### 2.5 Secondary Demographic: Military and Law Enforcement

Military snipers and precision LE personnel have obvious professional relevance but use institutional equipment with institutional procurement. Do not market ScopeDOPE as a professional military or law enforcement tool. This audience is relevant as a *personal* consumer within the primary demographic overlap.

---

### 2.6 The Upgrade Cycle

New competitors can escalate from entry-level to $5,000 equipment within a single season — through a series of rational, targeted upgrades as each prior upgrade reveals the next limiting factor. This is identical to the upgrade cycle in cycling, golf, and motorsport.

The upgrade cycle means early-stage competitors are actively looking for the next purchase that will improve their performance. ScopeDOPE targets this mindset directly.

---

### 2.7 Digital Behavior and Media Consumption

**Where this audience lives online:**

- **Sniper's Hide** (snipershide.com) — the dominant long-range and precision rifle forum. A positive mention here carries significant weight.
- **AccurateShooter.com forum** — broad precision shooting community
- **NRL22 Facebook Groups** — match-specific and general discussion
- **Instagram** — the primary visual platform; gear photos, match results, range sessions
- **Facebook Groups** — club-level and regional match coordination
- **YouTube** — tutorial content, gear reviews, match footage
- **Reddit** — r/longrange (200,000+ members), r/NRL22, r/PrecisionRifle

**Purchase decision process:**

1. Identify a performance gap
2. Research solutions (forum threads, YouTube reviews, peer recommendations)
3. Evaluate technical specifications
4. Check community reception
5. Purchase

Word of mouth from respected community members is the highest-value marketing channel.

**Gunsmith and barrel maker communities as a secondary distribution channel:** Wisconsin barrel makers (Krieger, Bartlein, Brux, Criterion) have direct reach into serious NRL22 and PRS competitors through Instagram, forums, and match sponsorships. A barrel maker mentioning ScopeDOPE — in a post, on a packing slip, or at a match — carries the same credibility as a respected competitor recommendation. This channel is not reachable through paid advertising and cannot be replicated by competing apps without equivalent local relationships.

---

### 2.8 Reference Data Points for Content Use

| Data Point | Value | Source / Notes |
|---|---|---|
| NRL22 active registered competitors (US) | ~15,000–25,000 | NRL22 published registration data |
| NRL22 affiliated clubs | 500+ | NRL22 published club directory |
| Kestrel 5700 (base model, w/ LiNK) MSRP | $469 | Kestrel published pricing (verified 2026-06-09) |
| Kestrel 5700 Elite (w/ Applied Ballistics + LiNK) MSRP | $769 | Kestrel published pricing (verified 2026-06-09) |
| Ruger Precision Rimfire (entry NRL22 rifle) | ~$500 | Published MSRP |
| Competitive NRL22 rifle (mid-tier) | $1,500–$3,000 | Community observed pricing |
| Match ammunition (.22LR match grade) | $0.10–$0.25/round | Lapua Center-X, SK Standard Plus, Eley Match |
| PRS centerfire match ammo | $1.00–$3.00/round | Factory match |
| MDT SendIt Gen2 electronic level | $229.95 | Most direct single-function hardware comparison |
| ScopeDOPE (launch price) | $29.99 | Cold Bore Ballistics |
| ScopeDOPE (primary price) | $44.99 | Cold Bore Ballistics |

---

## Part 3: The Brand

### 3.1 Company

**Cold Bore Ballistics LLC** is the company. It is a small, independent software company based in the Village of Mukwonago, Wisconsin.

**A note on "Village of Mukwonago" — use this exact form, not just "Mukwonago."** The precision rifle community skews heavily toward rural and small-town America. "Village" signals exactly that: not a corporation headquartered in a glass tower in a major metro, but a founder building something in a place where people actually shoot. "Mukwonago" alone is just a place name. "Village of Mukwonago" is a story.

**ScopeDOPE** is the product — available on Android and iOS. Both apps launch simultaneously. Primary development is on Android; the exact same ballistic engine powers both platforms. Unless writing platform-specific content, refer to it simply as "the app."

Always refer to them separately. The company makes the product; the product is not the company.

### 3.2 Brand Voice

One paragraph description: Cold Bore Ballistics writes like a skilled shooter explaining something to another skilled shooter. Direct. Specific. No wasted words. Numbers and facts over adjectives. The tone assumes the reader is intelligent and does not need to be impressed — only informed.

**The voice is:**
- Declarative ("ScopeDOPE uses your actual impacts. Not averages.")
- Technical but not academic
- Confident without being arrogant
- Dry rather than enthusiastic

**The voice is not:**
- Excited or breathless
- Vague or inspirational
- Military/tactical
- Consumer tech marketing

### 3.3 The One Sentence

If you can only say one thing about ScopeDOPE, it is this — four options, strongest claim first:

> ScopeDOPE is the only Ballistic Computer on the market. Everything else is a calculator.

> ScopeDOPE is the only Ballistic Computer on the market. Every other app is a calculator that doesn't even know what DOPE stands for.

> There is exactly one Ballistic Computer on the market. You're looking at it.

> ScopeDOPE is the only Ballistic Computer on the market. Calculators do math. ScopeDOPE knows what happened downrange.

Every piece of copy should be traceable back to one of these.

**Potential taglines — pending writer review:**

> Removing every variable, but you.

> Eliminating every variable. Except you.

---

## Part 4: Brand Guardrails

### 4.1 The Identity in Plain Terms

ScopeDOPE is a **precision instrument** used by **serious competitors**. The aesthetic is industrial, exact, and functional. Everything earns its place. Nothing is decorative.

### 4.2 Hard Rules — Never Violate These

**The single most important terminology rule in this guide:**

> ScopeDOPE is a **Ballistic Computer** (capitalized, always).
> Every competitor — including the Kestrel 5700 Elite — is a **ballistic calculator** (lowercase, always).

- A **ballistic calculator** takes inputs and returns a mathematical output. It has no memory of what actually happened downrange.
- A **Ballistic Computer** manages data over time. ScopeDOPE retains confirmed downrange impacts across sessions, blends real-world observations with physics, and produces solutions that improve every time the shooter uses it.

The Kestrel 5700 Elite is the most sophisticated ballistic calculator on the market. It is still a calculator. ScopeDOPE is a Ballistic Computer.

---

**Never use these words or phrases:**

| Banned phrase | Why | Use instead |
|---|---|---|
| "Revolutionary" | Overused; this audience hates it | "Unlike any other ballistic app" |
| "Game-changing" | Same reason | Describe the specific change |
| "Seamless" | Meaningless SaaS word | Describe the actual experience |
| "Intuitive" | Everyone claims this | Show it with a use case |
| "Powerful" | Vague | Name the specific capability |
| "Next-level" | Meaningless | — |
| "Take your shooting to the next level" | Deeply cringe to this audience | — |
| "For hunters and shooters" | Too broad; dilutes the message | "For NRL22 and PRS competitors" |
| Exclamation points | Undermine credibility | Use a period. Mean it. |
| "Easy to use" | Every app claims this; sounds defensive | Show the workflow instead |

**Never do these things:**

- **Do not use military imagery, language, or references** unless directly relevant to a factual point.
- **Do not use camo patterns** in marketing materials. Ever.
- **Reticle and crosshair imagery is approved and on-brand.**
- **Do not use action gun imagery** — muzzle flash, rifles being fired, stock photos of people shooting.
- **Do not write about hunting.** ScopeDOPE is a competition tool.
- **Do not make claims the app cannot support.**
- **Do not explain what MRAD or MOA mean** in marketing copy. The audience knows.

### 4.3 The Straying Warning Signs

You are straying from brand identity when:

- You find yourself using adjectives instead of specifics
- The copy could describe any app in any category
- You are writing about *feelings* rather than *outcomes*
- You reach for military or action-movie language
- You are explaining something the target audience already knows

### 4.4 The Useful Test

Before finalizing any piece of copy, read it aloud and ask:

> "Would a precision rifle competitor find this embarrassing to read?"

---

## Part 5: Channel-Specific Guidelines

### 5.1 Website (scope-dope.com / coldboreballisticsllc.com)

**Primary goal:** Drive app store installs — Google Play Store and Apple App Store.

**Page structure guidance:**
- Lead with the core claim (confirmed impacts, not just math)
- Follow with the problem statement (why math alone falls short)
- Show the solution (how DOPE-Blend™ works in plain terms — the methodology, never "the engine")
- Feature callouts: DOPE-Blend correction, live sensor integration, label printing, portable sessions
- Give the label printing feature its own section — it has no competition
- Close with a direct download button

**SEO considerations:** Searchers use "ballistic calculator" — this is the category they know. ScopeDOPE is positioned as a Ballistic Computer *in copy*, but must be discoverable via the terms people actually search.
- ballistic calculator android
- NRL22 app
- PRS ballistic app
- scope dope app
- DOPE card app
- long range shooting app android

---

### 5.2 App Store Listings

ScopeDOPE has listings on both **Google Play Store** (Android) and **Apple App Store** (iOS). Write the description copy once and adapt for each platform's formatting requirements.

**Title (30 chars):**
```
ScopeDOPE: Ballistic Computer
```

**Short description (80 chars):**
```
Real DOPE data + live sensors. The Ballistic Computer built on your rifle.
```

**Full description guidance:**

Lead with the strongest claim:

```
ScopeDOPE is the only Ballistic Computer on the market. Everything else is a calculator.
```

Follow with:
1. The problem (2–3 sentences max — why math alone fails)
2. The DOPE-Blend solution (3–4 sentences)
3. The ammo lot differentiator (2 sentences)
4. Feature list — short bullets, one feature per line:
   - DOPE-Blend field-correction
   - Spin drift, Coriolis, MV-temperature sensitivity corrections
   - Live BLE weather sensor support (WeatherFlow Tactical, BTMETER BT-100APP)
   - Wireless scope label printing (Niimbot B1, B21 Pro)
   - Portable .dope session files
   - No account required
   - No subscription
   - Full offline operation
5. End with a single sentence directing the reader to download.

   **Do not list the public feature-voting and bug-reporting board in v1.0 launch copy** — it ships in v1.1.0. Add it to the feature list only once that release is live. See §7.1.

---

### 5.3 Social Media

#### Platform Priority

| Platform | Priority | Content type |
|---|---|---|
| **Instagram** | High | Results, gear photos, stage prep, labels |
| **Facebook Groups** | High | Educational posts, product demonstrations |
| **Reddit** | High (organic only) | r/longrange, r/NRL22 — authentic participation only |
| **YouTube** | Medium | App walkthroughs, feature explanations |
| **X (Twitter)** | Low | Match results, product updates |
| **TikTok** | Low for now | Not a priority for V1 |

#### Voice on Social

Social copy should be shorter and more immediate than web copy but **the same voice applies**. Do not become casual or enthusiastic on social.

**Good post structure:**
- One specific claim or observation
- One piece of supporting context
- One closing line — a download link, a question, or a direct statement

**Example of on-brand post:**
> Your Kestrel doesn't know your lot changed.
> ScopeDOPE does.
> [link]

**Example of off-brand post:**
> 🎯 Take your precision shooting to the NEXT LEVEL with ScopeDOPE! The most POWERFUL ballistic app available! Download FREE today! 🔥

The off-brand example is embarrassing to this audience. They will not share it.

#### Content Pillars for Social

**1. Education (40% of posts)**
Explain a concept that connects to a ScopeDOPE feature. Examples:
- Why lot-to-lot ammo variation matters at 200 yards
- What a cold bore shot is and why it's different from follow-up shots
- How temperature affects muzzle velocity (and what ScopeDOPE does about it)
- Why a portable weather sensor matters for long-range accuracy

**2. Product demonstration (30% of posts)**
Show the app doing something specific. A session with real DOPE data. A printed label. A live sensor reading. Caption describes what is shown. One sentence. No editorializing.

**3. Community / competition (20% of posts)**
NRL22 match results from users. Stage prep content. Seasonal match calendar references. Factual. Congratulatory where appropriate. Never hype.

**4. Product updates (10% of posts)**
Changelog style — what changed, why it matters. One paragraph maximum.

#### Hashtag Strategy

Use sparingly — 3 to 5 per post maximum.

**Primary:**
`#NRL22` `#PRS` `#PrecisionRifle` `#LongRange` `#ScopeDOPE`

**Secondary (use contextually):**
`#BallisticComputer` `#NRL22Base` `#PRSShooting` `#rimfire` `#6mmGT`

**Never use:**
`#tactical` `#operator` `#2A` `#gunlife` `#pewpew`

#### Community Engagement Guidelines

- Participate as a knowledgeable member first, product representative second
- Answer questions genuinely, even when the answer doesn't directly promote ScopeDOPE
- Never post unsolicited promotional content in community spaces
- The public feature voting board (shipping in v1.1.0) is a community engagement tool: once live, frame it as "tell us what to build next." Do not promote it as available before the v1.1.0 release.

---

## Part 6: Addressing the Price Perception Gap

### 6.1 The System Argument

ScopeDOPE will be perceived by some as "just an app." The answer is to position it as the anchor of a complete competition data system.

**The complete ScopeDOPE system:**

| Component | Cost |
|---|---|
| ScopeDOPE | $44.99 |
| Niimbot B21 Pro thermal printer | ~$80 |
| WeatherFlow Tactical BLE weather sensor | ~$100 |
| **Complete system** | **~$225** |

The Kestrel 5700 Elite is $769 and cannot print anything. A fully equipped ScopeDOPE system costs around $225 — less than a third of the price of the Kestrel alone. For a competitor who has already invested $3,000+ in a rifle and scope, the comparison is straightforward.

**Note:** Use "around $225" rather than a specific figure in all materials — component prices fluctuate.

**The one-liner:**
> A complete ScopeDOPE system — Ballistic Computer, live weather, printed labels — runs around $225. The Kestrel 5700 Elite is $769 and can't print anything.

---

### 6.2 The WeatherFlow Tactical Is the Recommended Field Sensor

The WeatherFlow Tactical (WeatherFlow WEATHERmeter for Precision Shooting) is a purpose-built precision shooting weather sensor. It is handheld, battery-powered, and connects directly to ScopeDOPE via Bluetooth — no WiFi network, no hotspot, no setup. Hold it in your hand or mount it at the shooting position.

**What it provides:**
- Wind speed
- Wind direction (built-in compass; converted to shooter-relative by ScopeDOPE automatically)
- Temperature
- Barometric pressure
- Humidity

Five environmental fields, measured live at your position, updating continuously. ScopeDOPE reads them all and updates your firing solution in real time.

**Price:** ~$99.95

**The ScopeDOPE angle:** The Kestrel 5700 Elite's integrated weather sensing is a core competitive claim. The WeatherFlow Tactical paired with ScopeDOPE matches that environmental sensing capability for around $130 (sensor + app) — versus $769 for the Kestrel alone.

**Copy application:** "Live wind, temperature, pressure, and humidity — measured at your position, read by the only Ballistic Computer on the market" is accurate and directly addresses the Kestrel's integrated sensing advantage.

---

### 6.3 Why ScopeDOPE Costs Less Than the Kestrel

This question will arise. The answer is straightforward:

> ScopeDOPE costs less than the Kestrel because software doesn't require a factory. The accuracy doesn't cost less.

The Kestrel 5700 Elite commands $769 because it integrates sensors, display, processor, enclosure, and firmware into a single piece of purpose-built hardware manufactured at relatively low volume. ScopeDOPE runs on the smartphone already in your pocket — and deliberately pairs with commodity hardware that exists because the market for it extends far beyond precision shooting. The WeatherFlow Tactical is a consumer weather instrument. The Niimbot B1 is a consumer thermal label printer. Both are produced at volumes — and priced accordingly — that a purpose-built ballistic accessory could never achieve. ScopeDOPE takes advantage of that: a complete field kit at a fraction of the Kestrel's price, not because corners were cut, but because the components serve a market orders of magnitude larger than ours.

Software's marginal cost per additional user is effectively zero. A different cost structure — not a different quality tier.

---

### 6.4 Shared Hardware — Start With Just the App

ScopeDOPE's Bluetooth architecture allows multiple shooters at the same position to connect to the same WeatherFlow Tactical sensor. A shooter who is on the fence about the full system can start with $44.99 and experience live sensor data on someone else's hardware before spending anything further.

**The line:**
> Already have a friend with a WeatherFlow Tactical at the range? Buy the app. You're already set up.

---

## Part 7: Quick Reference

### 7.1 Approved Claims

- "ScopeDOPE is the only Ballistic Computer on the market. Everything else is a calculator."
- "ScopeDOPE is the only Ballistic Computer on the market. Every other app is a calculator that doesn't even know what DOPE stands for."
- "There is exactly one Ballistic Computer on the market. You're looking at it."
- "ScopeDOPE is the only Ballistic Computer on the market. Calculators do math. ScopeDOPE knows what happened downrange."
- "Tuned to your rifle and your ammo lot."
- "Not just math — your actual data."
- "No subscription. No account. No signal required."
- "The only app that prints your scope correction card."
- "Works offline, completely, from first launch."
- "ScopeDOPE never requires an internet connection. Every feature works fully offline, every time."
- "Your data. Your device. Your choice. Always."
- "Optional connected features — crash reporting, file submission, feedback — are always opt-in and never required to use the App."
- "Built for NRL22 and PRS competitors."

**Approved for use at v1.1.0 (not before):**
- "The only ballistic app with a public feature voting board. You tell us what to build next." — the board ships in v1.1.0. Hold this claim until that release is live; using it in v1.0 launch copy promises a feature that is not yet shipping.

### 7.2 Claims Requiring Founder Approval Before Use

- Any direct comparison to the Kestrel 5700 Elite by name
- Any claim about accuracy improvement percentages
- Any reference to competition rules compliance
- Any claim about the number of supported sensors or printers

### 7.3 The Elevator Pitch (memorize this)

If you had to explain ScopeDOPE to a stranger in four sentences:

> ScopeDOPE is the only Ballistic Computer on the market — available for Android and iOS, launching simultaneously. Every other app is a ballistic calculator that doesn't know what happened downrange. ScopeDOPE builds your firing solution from your own confirmed impacts: your rifle, your ammo lot, your truth. It also pairs with a Bluetooth thermal printer to produce a printed scope correction sticker — something no other product on the market can do.

---

### 7.4 Official Contact Information

Use these in all published copy, press materials, and channel profiles. Do not use personal contact details in any public-facing context.

| Channel | Value |
|---|---|
| **Phone** | 1-877-DOPE-707 — real business line; may go to voicemail |
| **General email** | info@coldboreballisticsllc.com |
| **Support email** | support@coldboreballisticsllc.com |
| **Website** | scope-dope.com |
| **Company site** | coldboreballisticsllc.com |

The phone number is a legitimate published business number, not a forwarding-only service with no public face. Always include it alongside the email address in contact blocks.

---

## Part 8: Review Process

All copy should be reviewed by the Founder before publication.

Flag the following for mandatory review with the Founder before publishing:
- Any claim about ballistic accuracy or performance
- Any reference to competitor products by name
- Any technical terminology you are uncertain about
- Any copy that will appear in paid placement

When in doubt: **ask.** The Founder would rather answer ten questions than correct one published error.

---

## Document Control

| Field | Value |
|---|---|
| **Document owner** | `jschwefel@coldboreballisticsllc.com` |
| **Classification** | Highly Confidential (04_-_Highly_Confidential/) |
| **Location** | `OneDrive/ScopeDOPE/04_-_Highly_Confidential/Marketing_Guide/SCOPEDOPE_MARKETING_GUIDE.md` |
| **Cross-references** | `SCOPEDOPE_COMPETITIVE_ANALYSIS.md`; `MARKETING_ENGINE.md`; `OPTICS_PARTNERSHIP_TARGETS.md`; `CBB_MERCH_ANALYSIS.md`; `BRAND_LEGAL_LANGUAGE_GUIDE.md` |
| **Created** | 2026-06-05 |
| **Last updated** | 2026-06-09 |
| **Next full review due** | 2027-06-05 |

---

## Revision Control Block

| Rev | Date | Changed By | Reviewed By | Approved By | Summary |
|-----|------|------------|-------------|-------------|---------|
| 0.9 | 2026-06-05 | jschwefel | — | — | Initial release |
| DRAFT | 2026-06-09 | Claude (Opus 4.8) | — | — | Corrected Kestrel 5700 Elite pricing $560→$769 (verified) and recomputed all comparison framing (system "less than a third" of Kestrel); updated reference data table (Kestrel base $469, Elite $769) with verification date. Applied ™ to first use of ScopeDOPE, Cold Bore Ballistics, Ballistic Computer, DOPE-Blend per BRAND_LEGAL_LANGUAGE_GUIDE. Fixed "DOPE-blend"→"DOPE-Blend" and removed banned "DOPE-Blend engine" naming (→ "DOPE-Blend field-correction"). Gated public feature-voting board claims to v1.1.0 (removed from v1.0 launch copy). Removed header version number per Document-version policy. |
