# Brand and Legal Language Guide
# Cold Bore Ballistics LLC — Internal Reference
# Classification: Confidential

This is the single source of truth for product name usage, trademark symbols, domain names, and legally sensitive language. It applies to all content produced by or for CBB: code comments, documentation, marketing copy, app store listings, Jira tickets, Confluence pages, commit messages, and any other medium.

For marketing voice, tone, and approved copy patterns, see `OneDrive/ScopeDOPE/04_-_Highly_Confidential/Marketing_Guide/SCOPEDOPE_MARKETING_GUIDE.md`.

---

## 1. Company Name

| Context | Use |
|---|---|
| Legal documents, formal correspondence, app store submissions | Cold Bore Ballistics LLC |
| Marketing copy, website, informal references | Cold Bore Ballistics |
| Domain | `coldboreballisticsllc.com` |
| Location (formal context) | Village of Mukwonago, Wisconsin |
| Location (informal) | Mukwonago, WI |

**`coldboreballistics.com` (without "llc") is not a CBB-owned domain and must never be used in any CBB context.** This includes code, configuration, nginx configs, DNS records, certificate SANs, URLs, commit messages, and documentation. The sole exception: discussing the potential *acquisition* of the domain from its current third-party owner (e.g. an acquisition-offer task) is permitted — referencing the domain as a thing to be acquired is allowed; using it as if CBB owned it is not. See CLAUDE.md for the full directive.

---

## 2. Product Names

### ScopeDOPE

| | |
|---|---|
| Correct | **ScopeDOPE** |
| Never | "Scope DOPE", "scopedope", "Scope-DOPE", "ScopeDope" |

Always one word, camelCase, capital S and capital D.

App store title: **ScopeDOPE: Ballistic Computer** (29 characters — the canonical title; do not alter). Both the Apple App Store and Google Play cap the app title/name at **30 characters maximum** (including spaces); 30 is a ceiling, not a target, and there is no penalty for being under it. ([Apple — App Information reference](https://developer.apple.com/help/app-store-connect/reference/app-information/app-information/); [Google Play — title limit, 2026](https://support.google.com/googleplay/android-developer/thread/213724689/character-limits-for-title-in-stores))

### Ballistic Computer

ScopeDOPE is a **Ballistic Computer** — always capitalized when used as a category claim.

Every competing product — regardless of price, capability, or brand — is a **calculator** (always lowercase).

| Never say | Correct |
|---|---|
| "ScopeDOPE is a ballistic calculator" | "ScopeDOPE is a Ballistic Computer" |
| "Kestrel 5700 is a Ballistic Computer" | "the Kestrel 5700 is a calculator" |

These rules apply in all contexts: documentation, code comments, commit messages, Jira tickets, and copy.

### DOPE-Blend

| | |
|---|---|
| First use per document | **DOPE-Blend™** |
| Subsequent uses | **DOPE-Blend** |
| Never | "DOPE-blend", "dope-blend", "Dope-Blend" |

Do not say "DOPE-Blend ballistics engine" — DOPE-Blend is the name of the methodology, not the engine. The engine does not have a public name.

DOPE-Blend is a trademark candidate (unregistered; filings pending). Use ™ until USPTO registration is confirmed.

### .dope (file format)

| | |
|---|---|
| Correct | **.dope** |
| Never | ".DOPE", "dope file", "DOPE-format" |

The file extension is always lowercase with a leading dot. The format specification is the **DOPE format** or **.dope format** in formal references. The repo is `dope-format` (lowercase, hyphen).

---

## 3. Domain, Email, and Phone Rules

| Domain | Status | Use |
|---|---|---|
| `coldboreballisticsllc.com` | CBB-owned | Primary company domain — all official email and website |
| `scope-dope.com` | CBB-owned | ScopeDOPE product domain |
| `ballisticcomputer.com` | CBB-owned | Alias — redirects to primary |
| `ballisticscomputer.com` | CBB-owned | Alias — redirects to primary |
| `coldboreballistics.com` | Third party — NOT CBB | Never use for any CBB purpose |

All M365 accounts use `<name>@coldboreballisticsllc.com` as the Primary SMTP address. Alias domains are added to the same account — never created as separate accounts.

### Phone Number

CBB has a real published phone number. It may route to voicemail but is a legitimate business line — not a personal cell, not a virtual-only number with no public face.

| | |
|---|---|
| **CBB Corporate** | 1-855-COLD-390 (`+18552653390`) — use on `coldboreballisticsllc.com`, formal legal/corporate correspondence |
| **ScopeDOPE** | 1-877-DOPE-707 (`+18773673707`) — use on `scope-dope.com`, Privacy Policy, EULA, app store listings, marketing |
| **Type** | Toll-free business lines (Twilio-provisioned) |
| **Routing** | May go to voicemail; monitored by Jason |

Use the ScopeDOPE number (877) in all product-facing contexts. Use the CBB Corporate number (855) in company/legal/corporate contexts. Never publish a personal cell number in any CBB context.

---

## 4. Trademark Symbols

### Unregistered marks — use ™

Apply ™ to these marks on first use in each document. Subsequent uses in the same document: plain name, no symbol.

| Mark | First use |
|---|---|
| ScopeDOPE | ScopeDOPE™ |
| Ballistic Computer | Ballistic Computer™ |
| Cold Bore Ballistics | Cold Bore Ballistics™ |
| DOPE-Blend | DOPE-Blend™ |

All four marks have USPTO trademark applications in preparation or filed. Status: see `OneDrive/CBB_Corporate/03_-_Confidential/Legal_and_Trademarks/USPTO_TRADEMARK_PREP.md`.

### Registered marks — use ®

Use ® **only after USPTO registration is confirmed for that specific mark.** Do not use ® before registration — premature use of ® is a federal offense under 15 U.S.C. § 1125. Check current registration status in `USPTO_TRADEMARK_PREP.md` before using ® anywhere.

### "Patent Pending"

Use "Patent Pending" **only after a provisional or non-provisional patent application is filed with the USPTO for the specific invention.** Do not use it before filing.

Current patent filing status: see `OneDrive/CBB_Corporate/03_-_Confidential/Legal_and_Trademarks/PROVISIONAL_PATENT_GUIDE.md`.

---

## 5. Brand Color Palette

These are the canonical CBB brand colors. All logo files, marketing materials, and UI surfaces must reference these values. Hex is the master value; Pantone is the nearest coated-stock match for physical print.

### Cold Bore Blue

The primary brand color — used as the background fill on all dark-variant logos and the 1440p wallpaper.

| Attribute | Value |
|---|---|
| **Name** | Cold Bore Blue |
| **Hex** | `#0a2351` |
| **RGB** | R 10, G 35, B 81 |
| **Pantone (nearest coated)** | PMS 2767 C |
| **CMYK (approx.)** | C 88, M 57, Y 0, K 68 |
| **Usage** | Primary background fill; dark logo variant fill; 1440p wallpaper background |

PMS 2767 C is a number-only designation — no common name exists in the Pantone system.

### Cold Bore Steel

The secondary/accent color — used for rings, strokes, the "BB" letterforms, dividers, and decorative elements.

| Attribute | Value |
|---|---|
| **Name** | Cold Bore Steel |
| **Hex** | `#4a9fc8` |
| **RGB** | R 74, G 159, B 200 |
| **Pantone (nearest coated)** | PMS 7702 C (`#48A9C5`, ΔE < 5) |
| **CMYK (approx.)** | C 63, M 20, Y 0, K 22 |
| **Usage** | Accent rings and strokes; "BB" monogram letterforms; divider lines; decorative dots |

PMS 7702 C is the closest publicly documented coated match. It is a near-match, not an exact match — when ordering physical print, request a press proof against `#4a9fc8` before approving.

### Cold Bore Stainless

The tertiary brand color — the lightest tint, used for the "Cold" wordmark text, the body card background on cover pages, and the "C" letterform in the monogram.

| Attribute | Value |
|---|---|
| **Name** | Cold Bore Stainless |
| **Hex** | `#d6e4ef` |
| **RGB** | R 214, G 228, B 239 |
| **Pantone (nearest coated)** | PMS 656 C (`#DDE5ED`, ΔE < 5) |
| **CMYK (approx.)** | C 11, M 5, Y 0, K 6 |
| **Usage** | "Cold" wordmark text; "C" in monogram; cover page body card background; light label text |

PMS 656 C is the closest publicly documented coated match. Request a press proof against `#d6e4ef` before approving physical print.

### Supporting Tints

These are derived tints used in logos and UI. They are not independently named brand colors.

| Role | Hex | Usage |
|---|---|---|
| Muted divider text | `#6a8fa8` | "LLC" subtitle in banners; muted secondary text |

---

## 6. Copyright Notices

Standard notice for all CBB publications, app store listings, website footers, and formal documents:

> © 2026 Cold Bore Ballistics LLC. All rights reserved.

Update the year annually on January 1. For software products, use the year of first public distribution.

---

## 7. CBOSL Attribution

Third parties implementing the .dope file format must include this exact attribution (required by CBOSL-1.0):

> Implements the .dope file format specification published by Cold Bore Ballistics LLC (CBOSL-1.0).

Do not abbreviate, paraphrase, or omit this language. It must appear in documentation or credits accompanying any third-party .dope implementation. The CBOSL-1.0 license text is authoritative — this is the required attribution string.

---

## 8. NDA Requirements

Before disclosing any CBB confidential material to any third party — contractor, investor, partner, or prospective acquirer — confirm:

1. A fully executed NDA is on file in `OneDrive/03_-_Confidential/NDAs/Executed/`
2. Use the template at `OneDrive/03_-_Confidential/NDAs/CBB_MUTUAL_NDA_TEMPLATE.md` for new NDAs

Trade-secret material requires an NDA regardless of the relationship or context. Trade secrets include:

- The ballistics engine source code
- The DOPE-Blend methodology
- The SPEC (`OneDrive/ScopeDOPE/04_-_Highly_Confidential/SPEC/`)
- Financial projections and valuation analyses
- Partnership strategy documents

---

## 9. What Never to Say or Write

| Do not write | Reason |
|---|---|
| "ballistic calculator" referring to ScopeDOPE | ScopeDOPE is a Ballistic Computer |
| "Ballistic Computer" referring to any competitor | The category claim belongs to CBB |
| `coldboreballistics.com` (without "llc") | CBB does not own this domain |
| "DOPE-Blend ballistics engine" | DOPE-Blend is the methodology name, not the engine |
| ® on any mark before USPTO registration | Premature ® is a federal offense |
| "Patent Pending" before USPTO filing | Same reason |
| Engine algorithm details in commit messages or Jira | Git and Jira are third-party hosted; treat as public |
| Confidential content in Slack | Slack is third-party hosted; not a secure channel for trade secrets |
| Ranking/superlative claims in store listings ("#1", "best", "top-rated") | Prohibited by both Apple and Google store policies; also conflicts with the "Ballistic Computer" category positioning, which stands on substance, not superlatives |
| Price or promotional text in the store listing itself ("50% off", "$X") | Prohibited in Google Play listings; price/promo belongs in the store's price field and in marketing, not the listing copy |
| Emojis or special characters in a Google Play title or short description | Google Play removes products that violate this (policy as of 2026) |

---

## Document Control

| Field | Value |
|---|---|
| **Document owner** | `jschwefel@coldboreballisticsllc.com` |
| **Classification** | Confidential (03_-_Confidential/) |
| **Location** | `OneDrive/CBB_Corporate/03_-_Confidential/Style_Guides/BRAND_LEGAL_LANGUAGE_GUIDE.md` |
| **Cross-references** | `USPTO_TRADEMARK_PREP.md`; `CODING_STYLE_GUIDE.md` |
| **Created** | 2026-06-05 |
| **Last updated** | 2026-06-11 |
| **Next full review due** | 2027-06-05 |

---

## Revision Control Block

| Rev | Date | Changed By | Reviewed By | Approved By | Summary |
|-----|------|------------|-------------|-------------|---------|
| 0.9 | 2026-06-05 | jschwefel | — | — | Initial release |
| DRAFT | 2026-06-09 | Claude Code | — | — | Corrected app-store title rule (§2): "exactly 30"→"29 chars, the canonical title; ≤30 max per Apple/Google, web-verified). Added store-listing prohibitions to §9 (no ranking/superlative claims, no price/promo text, no emoji in Play title/short desc — verified vs current Apple/Google policy). Clarified §1 domain rule to permit discussing *acquisition* of the bare domain (CLAUDE.md alignment). Removed non-standard `# Last Updated` header line (per TECHNICAL_DOCUMENTATION_GUIDE §7). Fixed namespace-incomplete cross-ref paths (Marketing_Guide, Legal_and_Trademarks ×2, SPEC). |
| DRAFT | 2026-06-11 | Claude Code | — | — | Added §5 Brand Color Palette: Cold Bore Blue (#0a2351, PMS 2767 C), Cold Bore Steel (#4a9fc8, PMS 7702 C), and Cold Bore Stainless (#d6e4ef, PMS 656 C) with named colors, RGB, CMYK, and usage notes; supporting tints table. Renumbered former §5–8 → §6–9. |
