# ScopeDOPE™ — Persona Overview

**Cold Bore Ballistics™ LLC**
**Classification:** Highly Confidential (04_-_Highly_Confidential/)
**Status:** Active
**Purpose:** Quick-reference named persona summaries for content writing, partnership conversations, and product prioritization. Each persona maps to one deep ICP profile file. Add new personas here as new ICPs are developed.

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## Table of Contents

1. [How to Use This Document](#1-how-to-use-this-document)
2. [Marcus — NRL22 Competitor](#2-marcus--nrl22-competitor)
3. [Diane — PRS Competitor](#3-diane--prs-competitor)
4. [Ray — General Long-Range Shooter](#4-ray--general-long-range-shooter)
5. [Tyler — New to Precision Shooting](#5-tyler--new-to-precision-shooting)
6. [Future Personas](#6-future-personas)
7. [Quick Comparison](#7-quick-comparison)

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## 1. How to Use This Document

Each persona is a fictional but research-grounded representation of one ICP. They are designed to make marketing copy more concrete — write for Marcus, not for "an NRL22 competitor." When a persona feels like a real person, the copy stays honest and credible. The content writer should read the relevant persona before each writing session and write directly at that person.

This document is intentionally lighter than the deep ICP files. Use this for:
- Quick orientation for the content writer before a writing session
- Partnership and investor conversations that need a human face on the data
- Content brainstorming sessions
- Onboarding a new team member to the target audience

For the full demographic, workflow, pain point, objection, and messaging analysis — see the corresponding ICP file linked in each persona section. The ICP file is authoritative; this document summarizes it.

**Adding new personas:** Create the deep ICP file first. Then add the persona summary here in the same format. Do not create a persona summary without a corresponding ICP file — the ICP file is the source of truth.

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## 2. Marcus — NRL22 Competitor

**ICP file:** `ICP_NRL22_COMPETITOR.md`

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**Marcus, 38. CNC machinist. Oshkosh, Wisconsin.**

Marcus has been shooting precision rifles for four years, the last two in NRL22 at his local club. He shoots Open division with a Vudoo V-22 on a Manners stock and a Vortex Viper PST. He has a custom Bartlein barrel on order — he made the drive down to Barrington Hills to drop it off in person because he wanted to talk to the people making it.

His day job requires him to hold tolerances measured in thousandths of an inch. He approaches rifle shooting the same way. He already keeps a range notebook with DOPE logged at 50, 75, 100, 150, and 200 yards. He has three different lots of SK Standard Plus on his shelf, each tested and noted independently.

His current system is a hand-written DOPE card taped to his chassis. He corrects it with a Sharpie between range trips. He knows this is the weakest link in his kit. He has looked at the Kestrel 5700 Elite and made a deliberate choice not to spend $560 on it — that money goes to match fees and ammo. He's not uninformed about the Kestrel; he evaluated it and passed.

What Marcus wants from a ballistic app: something that respects his data, works like an engineer's log, and does not talk down to him. He does not want adjectives. He wants specifics. He will read the validation methodology if it is published.

**What reaches Marcus:**
- Peer recommendation from another club competitor he respects — at a match, on the range, in a Facebook group
- A Bartlein activation code in the barrel box when his new barrel arrives
- Copy that treats him as an expert: numbers, validated claims, no enthusiasm language
- A printed sticker demonstration at his local club — he will ask where it came from

**His first question:** "What does the engine actually do with my confirmed data, and how does it interpolate at distances I haven't shot?"

**The line that closes it:**
> New barrel? Your DOPE starts here.

---

## 3. Diane — PRS Competitor

**ICP file:** `ICP_PRS_COMPETITOR.md`

---

**Diane, 44. Civil engineer. Bozeman, Montana.**

Diane has been competing in PRS for three years. She runs a custom action on a Bartlein 6mm GT barrel in a Manners chassis, ZCO ZC527 on top. She is in the top 200 of the PRS standings and approaches the sport the same way she approaches a bridge load calculation — no assumptions, documented data, verifiable results. She has approximately $11,000 invested in her rifle system.

She owns a Kestrel 5700 Elite with Applied Ballistics. She reads the firmware release notes. She has read Litz's *Applied Ballistics for Long Range Shooting* twice. When she evaluates any new tool, she reads the methodology before the marketing copy.

Diane is not looking for ScopeDOPE to replace her Kestrel. She is open to adding a capability her Kestrel cannot provide — and when she understands that ScopeDOPE's DOPE-Blend™ architecture is foundational rather than additive (confirmed impacts replace the theoretical trajectory at confirmed distances; physics fills the gaps), she becomes genuinely interested. The Kestrel's field calibration bolt-on is a limitation she has already noticed without being able to name it. The printed sticker closes it — she has been transcribing her Kestrel output to a hand card at every match, and she has wondered about the transcription error risk.

**What reaches Diane:**
- A technical peer who understands the AB ecosystem explaining the architectural distinction — not dismissing AB, acknowledging its genuine strengths, and then articulating the specific difference
- A Sniper's Hide thread from a credible member with hands-on comparison data, especially at distances not confirmed in range sessions
- The validated accuracy claim: 0.063 mil mean error, C(N,k) cross-validation methodology, 22 test cases — she wants the number and the method
- The printed sticker in person at a PRS match stage — she notices what other competitors' gear does

**Her first question:** "How is DOPE-Blend different from the Kestrel's field calibration — architecturally, not in marketing language?"

**The line that closes it:**
> Your Kestrel tells you where the bullet should go. ScopeDOPE tells you where yours actually goes.

---

## 4. Ray — General Long-Range Shooter

**ICP file:** `ICP_LONG_RANGE_SHOOTER.md`

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**Ray, 52. Rancher and part-time hunting guide. Sheridan, Wyoming.**

Ray shoots long-range for two reasons: because he lives in the shadow of the Bighorns and because he hunts elk every fall at ranges that sometimes exceed 600 yards. He owns a 6.5 PRC on a Bergara B-14 Wilderness chassis with a Nightforce NX8 — a serious setup purchased deliberately over two seasons. He is not in any formal competition program, though his county club does host occasional steel matches and he attends when he can.

His ballistic workflow is a laminated DOPE card that lives in his range bag. He verified his drops at 100, 200, 300, and 500 yards two years ago. The card is accurate at those distances under the conditions he shot it. Last fall's elk hunt was at 9,000 feet. His home range is at 5,200 feet. He missed a shot he should have made. He does not plan to miss it twice.

Ray is not looking for the most technically sophisticated product on the market. He wants a system that travels with him, works without cell service, does not require an account, and gives him confidence in that first shot under conditions he cannot predict in advance. He does not want complexity. He wants the rifle dialed in.

**What reaches Ray:**
- A recommendation from a trusted hunting partner or guide community colleague — specific and non-promotional
- YouTube content that names his exact experience: "your home range DOPE doesn't match your field conditions"
- The offline-first feature, stated in plain terms: "works anywhere your phone works, no signal required"
- The one-shot emphasis: first round, field conditions, no second chance

**His first question:** "Does it work without cell service? Does it know the conditions where I'm standing, not where I sighted it in?"

**The line that closes it:**
> Your first shot is the only one that counts. ScopeDOPE builds your firing solution from shots you've actually fired — not an average from someone else's barrel.

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## 5. Tyler — New to Precision Shooting

**ICP file:** `ICP_NEW_TO_PRECISION.md`

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**Tyler, 26. IT support technician. Columbus, Ohio.**

Tyler bought a Ruger Precision Rimfire eight months ago after watching too many NRL22 match videos on YouTube at 11pm. He shot his first club match three months ago. He finished solidly in the middle of the field and loved every minute of it. He is planning his second season and has already started saving toward a better optic.

His current DOPE system is a sticky note on his stock with four numbers on it: 50, 75, 100, and 200 yards in clicks. He entered his load into Hornady 4DOF once and the numbers looked approximately right at 100 yards. He has no idea what the right correction is at 160 yards, and he had a stage with a 160-yard target at his first match.

Tyler has heard the experienced competitors at the club talk about their DOPE — how they track lot numbers, how their Kestrel gives them live conditions, why their DOPE card goes back three seasons. He knows this is something he needs to build. He does not know where to start, and he is not yet sure what a systematic DOPE workflow looks like in practice.

He will find ScopeDOPE through YouTube, a Facebook group, or a helpful Reddit answer to his "what app should I use for NRL22?" question. When the value is explained in plain terms — "it starts with the same math as 4DOF and then corrects it from your actual shots, not someone else's data" — and the price is $44.99 with no subscription, he will buy it within a week. Tyler's most important feature is not any specific capability — it is that ScopeDOPE will still be the right tool when he upgrades his optic, changes his barrel, and starts competing at regional matches. The system scales with him.

**What reaches Tyler:**
- A YouTube walkthrough framed for first-season NRL22 shooters — shows the app working with real (not demo) data
- A helpful, non-promotional answer to his Reddit or Facebook question from an account that sounds like a real shooter, not a product rep
- Seeing the printed sticker at a club match and asking what it is — the in-person moment is the fastest conversion path
- The barrel maker bundle when he buys his first precision barrel — maximum intent, maximum openness to instruction

**His first question:** "How do I start if I only have confirmed data from a couple distances? Is there a minimum?"

**The line that closes it:**
> Three confirmed impacts and ScopeDOPE has a real correction curve. Not math. Your data.

---

## 6. Future Personas

This section holds placeholders for ICPs not yet developed. As new segments are identified and deep ICP files are written, add the corresponding persona summary here. Do not add a persona summary without a completed deep ICP file.

| Persona Placeholder | Segment | ICP File | Status |
|---|---|---|---|
| *(TBD)* | Military / LE — personal consumer | ICP not yet written | Future |
| *(TBD)* | Young Guns division — parent as buyer | ICP not yet written | Future |
| *(TBD)* | International competitor | ICP not yet written | Future |
| *(TBD)* | Gunsmith / barrel maker partner contact | ICP not yet written | Future |
| *(TBD)* | Optics brand partnership contact | Not a user ICP — partnership-side profile | Future |

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## 7. Quick Comparison

| | **Marcus** | **Diane** | **Ray** | **Tyler** |
|---|---|---|---|---|
| **ICP** | NRL22 Competitor | PRS Competitor | Long-Range Shooter | New to Precision |
| **Age** | 38 | 44 | 52 | 26 |
| **Competition** | NRL22 Open | PRS top 200 | Occasional club | First NRL22 season |
| **Current tool** | Hand-written DOPE card | Kestrel 5700 Elite | Laminated DOPE card | Sticky note |
| **Kestrel owned?** | No (evaluated and passed) | Yes | No | No |
| **Primary trigger** | New barrel arriving | Kestrel field calibration limit / printed sticker at match | Missed field shot at different elevation | First match + forum recommendation |
| **Highest-value channel** | Club peer rec / barrel maker code | Sniper's Hide thread / at-match conversation | Trusted hunting partner / YouTube | YouTube / Facebook group answer |
| **Price sensitivity** | Low | Very low | Medium | Medium-high |
| **Technical depth needed** | High | Very high | Moderate | Low |
| **Conversion difficulty** | Low | Medium-high | Medium | Medium |
| **Long-term value** | High | Very high (influencer) | Medium | High (data lock-in + amplifier) |
| **Displacement tier** | Tier 2 (primary); Tier 1 (sub-segment) | Tier 3–4 | Tier 1–2 | Tier 1 |

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## Document Control

| Field | Value |
|---|---|
| **Document owner** | `jschwefel@coldboreballisticsllc.com` |
| **Classification** | Highly Confidential (04_-_Highly_Confidential/) |
| **Location** | `OneDrive/ScopeDOPE/04_-_Highly_Confidential/Marketing_Guide/ICP/PERSONA_OVERVIEW.md` |
| **Cross-references** | `ICP_NRL22_COMPETITOR.md`; `ICP_PRS_COMPETITOR.md`; `ICP_LONG_RANGE_SHOOTER.md`; `ICP_NEW_TO_PRECISION.md`; `SCOPEDOPE_MARKETING_GUIDE.md` |
| **Created** | 2026-06-08 |
| **Last updated** | 2026-06-09 |
| **Next full review due** | 2027-06-08 |

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## Revision Control Block

| Rev | Date | Changed By | Reviewed By | Approved By | Summary |
|-----|------|------------|-------------|-------------|---------|
| DRAFT | 2026-06-08 | jschwefel | — | — | Initial draft |
| DRAFT 2 | 2026-06-08 | jschwefel | — | — | Revised: Marcus location corrected (Barrington Hills, not Barrington); Diane primary trigger corrected to reflect ICP body order (field calibration limit + sticker, not sticker alone); quick comparison table expanded with highest-value channel row and Tier column corrected (Marcus = Tier 2 primary); Tyler's first match trigger and post-match conversation added; all persona backstories tightened |
| DRAFT 3 | 2026-06-09 | Claude (Opus 4.8) | — | — | Fixed "DOPE-blend"→"DOPE-Blend™" per BRAND_LEGAL_LANGUAGE_GUIDE; applied ™ to first use of ScopeDOPE/Cold Bore Ballistics. |
| DRAFT 3 | 2026-06-08 | jschwefel | — | — | Marcus relocated from Village of Mukwonago / Waukesha County (no NRL22 clubs) to Oshkosh, WI; county name removed from body copy to avoid unverifiable specifics |
| DRAFT 4 | 2026-06-08 | jschwefel | — | — | Ray relocated from Cody, WY to Sheridan, WY (Cody is in the Bighorn Basin, west of the mountains — not at the foot of them; Sheridan is on the eastern slope and is accurate); phrasing updated to "in the shadow of the Bighorns" |
