# ScopeDOPE™ — Product & Market Brief

**Prepared by:** Cold Bore Ballistics™ LLC
**Purpose:** Third-party valuation and acquisition analysis
**Date:** 2026-05-29

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## 1. Company

**Cold Bore Ballistics LLC** is a Wisconsin-based independent software company headquartered in the Village of Mukwonago. Its first product is ScopeDOPE, a precision rifle ballistic computer application for Android and iOS.

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## 2. Product: ScopeDOPE

### 2.1 What It Does

ScopeDOPE is an application that generates firing solutions for precision rifle shooters. It combines:

- **Real-world DOPE data** (confirmed bullet impacts at known distances) as the primary correction source
- **Physics-based ballistic modeling** (G1/G7 drag models, atmospheric corrections) as the interpolation layer

The core differentiator is architectural: rather than computing a purely theoretical trajectory and applying corrections, ScopeDOPE treats the shooter's confirmed downrange impacts as the ground truth and uses physics to fill the gaps between them. The firing solution improves with every session and automatically absorbs real-world variables that physics models cannot predict — barrel wear, seating depth variation, suppressor shift, lot-to-lot BC variation.

### 2.2 Key Features

- **DOPE-Blend™ field-correction** — confirmed impacts + physics hybrid solver; exhaustively validated via C(N,k) cross-validation (22 test cases)
- **Atmospheric corrections** — temperature, pressure, humidity, altitude, wind speed and direction, spin drift, Coriolis, MV-temperature sensitivity
- **Portable weather sensor integration** — live atmospheric data from WeatherFlow Tactical (wind, temperature, humidity, pressure, direction; BLE direct) and BTMETER BT-100APP (wind, temperature)
- **Wireless label printing** — pairs with Niimbot B1 and B21 Pro Bluetooth thermal printers to produce a printed scope correction card directly from the app
- **Session management** — sessions saved as portable `.dope` files (JSON; Custom Open Specification License — free to implement, attribution required); can be backed up, shared, and reloaded
- **Offline-first** — fully functional with no network connection; no internet required
- **No accounts required** — zero sign-up, zero data collection
- **Public feature voting and bug reporting** — integrated into website and app; no competing ballistic product offers this

### 2.3 Platform

- Android (Google Play Store) — primary development platform
- iOS (Apple App Store) — simultaneous v1.0 launch; the exact same ballistic engine powers both platforms

### 2.4 Business Model

- One-time purchase: $29.99 (launch) / $44.99 (primary)
- No subscription for the app — the base app is never a subscription
- No in-app advertising
- Future monetization: optional **add-ons** only (e.g. cloud sync, post-V1; advanced solver module with measured BC library, post-V1); subscriptions, if ever used, apply solely to add-ons

### 2.5 Status

Pre-launch. Active development — pre-v1.0.0. Feature-complete spec targeting v1.0 launch.

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## 3. IP Assets

### 3.1 Novel Elements

The following are believed to be novel in the precision rifle software market:

1. **DOPE-Blend methodology** — using confirmed downrange impacts as the architectural foundation of a ballistic solution (vs. physics-first with optional additive corrections)
2. **Wireless scope label printing workflow** — the complete pipeline from ballistic session to printed thermal scope correction sticker via BLE; no competing product offers this at any price point
3. **`.dope` file format** — a structured, portable JSON session format for ballistic data interchange, published under a Custom Open Specification License (free to implement, attribution required, Cold Bore retains stewardship). Cold Bore Ballistics is the authoritative version publisher and sole entity that can certify compatible implementations. A certification program is planned at ~5,000 installs. Format stewardship is a durable acquisition asset.
4. **Public feature voting and bug reporting** — no competing ballistic calculator, at any price point, operates a structured public feedback and voting system

### 3.2 IP Status

- Copyright: attaches at creation; registration pending
- Trademark: "ScopeDOPE" — filing pending, Class 9; "Ballistic Computer" — filing pending, Class 9; "Cold Bore Ballistics" — filing pending, Class 9 + 42; "DOPE-Blend" — filing pending, Class 9 + 42. Target: before v1.0.0 launch.
- Patent: provisional application targeted for filing before v1.0.0 launch; printing workflow is the primary claim
- No open-source components in the core ballistic engine

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## 4. Market Context

### 4.1 Target Market

**Primary:** NRL22 (National Rifle League .22) and PRS (Precision Rifle Series) competitors in the United States.
- NRL22 estimated active US competitors: 15,000–25,000
- PRS estimated active competitors: 5,000–10,000

**Secondary:** General long-range precision rifle shooters (non-competition); estimated US market 200,000–500,000 active participants.

**International:** Canada, Australia, UK, Western Europe — meaningful but smaller addressable markets.

### 4.2 Competitive Landscape

| Product | Type | Price | Key Strength | Key Weakness vs. ScopeDOPE |
|---|---|---|---|---|
| **Kestrel 5700 Elite w/ Applied Ballistics** | Dedicated hardware | ~$700 (street ~$632) | Integrated weather sensing; Litz-measured BC library; PRS official tool | Pure physics only; no confirmed-impact methodology; no printing |
| **Kestrel 5700 w/ Hornady 4DOF** | Dedicated hardware | ~$700 | Doppler-derived drag curves; aerodynamic jump | No DOPE-Blend; no printing |
| **Applied Ballistics — AB Quantum** | iOS/Android app | Free (Ultralite) / $2.99 mo / $19.99 yr; free w/ AB Elite device | Litz BC library; brand recognition | Subscription for Elite; no printing; no DOPE-Blend |
| **Hornady 4DOF App** | iOS/Android app | $4.99 | Brand recognition; 4DOF solver | No DOPE-Blend; no printing |
| **Shooter** (by Alloy Software) | iOS app | ~$9.99 | Established install base | iOS only; no printing; no DOPE-Blend |

**No competing product — at any price — offers wireless scope label printing.**

### 4.3 Market Positioning

ScopeDOPE does not require displacing the Kestrel 5700 Elite. Its primary addressable market is the larger population of precision shooters currently using free phone apps, web calculators, or handwritten DOPE cards.

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## 5. V1 Feature State

Features implemented / targeted for v1.0.0:

- DOPE-Blend field-correction (G1/G7, smooth bias-correction curve across all distances)
- Spin drift correction (Miller 1983 Sg + Litz approximation)
- MV-temperature sensitivity correction
- Coriolis correction (optional toggle, coarse GPS latitude)
- Niimbot B1 thermal printer support
- Niimbot B21 Pro thermal printer support (in progress — GH #1)
- WeatherFlow Tactical BLE sensor driver (wind speed, temperature, humidity, pressure, wind direction; direct BLE pairing)
- BTMETER BT-100APP BLE anemometer driver (wind speed, temperature)
- 19 label formats across multiple print size groups
- PNG export
- `.dope` session format (save, load, share, history)
- Room DB v4 with full ammo schema (caliber, BC G1/G7, bullet weight, MV sensitivity)
- Shared ballistic engine — identical code powers both Android and iOS

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## 5.1 V1.5 Pipeline — Community DOPE Exchange Program

A planned V1.5 feature with significant strategic value: users submit validated field-fired DOPE sessions in exchange for Gold, Silver, or Bronze credits redeemable for Cold Bore Ballistics branded merchandise. Credit tier reflects data quality.

This program operates as three things simultaneously:
- **A data asset** — a growing, community-validated BC library that compounds in value over time and is structurally impossible for a closed hardware competitor to replicate
- **A retention and loyalty mechanism** — contributors are invested in the platform; branded apparel turns them into visible advocates at matches
- **A competitive moat** — the dataset grows with the user base; the larger it gets, the harder it becomes to displace ScopeDOPE as the authoritative source of community-validated DOPE data

For an acquirer, a validated community DOPE dataset is a defensible proprietary asset with no direct equivalent in the market.

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## 5.2 V1.1 Pipeline — ELEY Lot Data Integration

ELEY — the world's oldest precision rimfire manufacturer — tests every production lot before it ships and publishes per-lot ballistic coefficient and muzzle velocity data through the ELEY Lot Analyser (eleyxshot.com). No ballistic calculator or Ballistic Computer currently integrates with this data.

ScopeDOPE's planned ELEY integration auto-populates lot-specific BC and muzzle velocity when the user enters their ELEY lot number — replacing spec-sheet averages with data ELEY measured from the shooter's specific production run. DOPE-Blend field-correction then refines this starting point with confirmed downrange impacts. The combined result — lot-accurate starting data, corrected by the shooter's own rifle — has no equivalent in the market.

**Strategic value:** A formal data partnership with ELEY is a moat. An acquirer who wants access to manufacturer lot-specific ballistic data as part of their product ecosystem would need to acquire Cold Bore Ballistics to obtain the established integration. The expansion path — ELEY → SK Ammunition → Lapua — deepens the data moat with each partnership. ELEY has already proven demand by building, discontinuing, rebuilding, and relaunching the Lot Analyser. The infrastructure exists; the demand is proven. Cold Bore Ballistics is the first integration partner.

See `SCOPEDOPE_AMMO_DATA_PARTNERSHIP.md` for the full concept brief.

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## 6. Potential Strategic Acquirers

The following companies are identified as having potential strategic interest in the IP. No outreach has occurred.

- Nielsen-Kellerman (Kestrel) — hardware + software ecosystem; defensive interest
- Hornady Manufacturing — ballistics software extension; 4DOF brand alignment
- Applied Ballistics (Bryan Litz / part of Kestrel ecosystem) — methodology and distribution
- Premium optics brands without existing software ecosystems (Zero Compromise Optic, Kahles, Apex Optics) — ZCO holds 20% of PRS top 200 pros with no app and no software partnerships; Kahles K540i is now the dominant scope among serious precision competitors with no app; Apex Optics is growing rapidly (#7 PRS) and explicitly building a competition ecosystem; all three represent natural complete-system acquisitions
- Garmin — expanding precision outdoor sports portfolio

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## 7. Key Questions for Valuation Analysis

1. What is the estimated value of this IP at pre-launch stage (development complete, zero installs)?
2. What install and revenue milestones would represent meaningful valuation inflection points?
3. At what stage does this become a credible acquisition target vs. a licensing/partnership candidate?
4. Which of the identified acquirers has the strongest strategic rationale?
5. What is the risk-adjusted valuation range at 12 months post-launch assuming modest, solid, and strong adoption scenarios?
6. Does the wireless label printing IP warrant standalone patent pursuit prior to launch?
7. What comparable acquisitions or licensing deals exist in the outdoor sports software space that could serve as valuation benchmarks?

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## Document Control

| Field | Value |
|---|---|
| **Document owner** | `jschwefel@coldboreballisticsllc.com` |
| **Classification** | Confidential (03_-_Confidential/) |
| **Location** | `OneDrive/CBB_Corporate/03_-_Confidential/Financial_Records/SCOPEDOPE_VALUATION_BRIEF.md` |
| **Cross-references** | `SCOPEDOPE_VALUATION_ANALYSIS.md`; `SCOPEDOPE_REVENUE_PROJECTION.md`; `SCOPEDOPE_AMMO_DATA_PARTNERSHIP.md` |
| **Created** | 2026-06-05 |
| **Last updated** | 2026-06-09 |
| **Next full review due** | 2027-06-05 |

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## Revision Control Block

| Rev | Date | Changed By | Reviewed By | Approved By | Summary |
|-----|------|------------|-------------|-------------|---------|
| 0.9 | 2026-06-05 | jschwefel | — | — | Initial release |
| DRAFT | 2026-06-09 | Claude (Opus 4.8) | — | — | Fixed "DOPE-blend"→"DOPE-Blend™" and removed banned "DOPE-blend ballistic engine"/"DOPE-blend engine" naming → "DOPE-Blend field-correction" per BRAND_LEGAL_LANGUAGE_GUIDE; applied ™ to first use of ScopeDOPE/Cold Bore Ballistics. Corrected stale Kestrel 5700 w/ Hornady 4DOF price in the competitor table (~$430 → ~$559, verified 2026-06-09). NOTE: this brief's broader pricing/competitor facts were not given the full web refresh that SCOPEDOPE_VALUATION_ANALYSIS.md received the same day — reconcile if needed. |
| DRAFT | 2026-06-09 | Claude Code | — | — | Web-sourced competitor-fact reconciliation (the refresh the prior entry flagged): Kestrel 5700 Elite ~$560→~$700 (street ~$632); Kestrel+4DOF ~$559→~$700; Applied Ballistics Mobile → "AB Quantum" freemium (free Ultralite / $2.99 mo / $19.99 yr / free w/ AB Elite device); Hornady 4DOF "Free"→$4.99. §2.4 business model clarified: base app never a subscription; subscriptions apply to add-ons only. |
